4 Essential Pieces of a Pitch Deck

Since bringing Lindsay Scholz Studio full-time in 2017, most of my clients were brought in through word-of-mouth referrals and social media. I felt very fortunate for this, but one of my goals for 2019 was to really dig in and cultivate new clients and grow my business.

That’s when I decided that pitching new business was necessary to reach new goals – you can read about how that experience went here!

With this goal in mind, I created a pitch deck that shows potential clients who I am and what I can bring to the table. From this, I began successfully researching and pitching new business to potential clients which led me to working with true dream clients that I didn’t know I even had the opportunity of working with. 

Ready to bring on your dream clients? Here are 4 essential pieces to include in your pitch deck. 

Who are you?

One thing that is absolutely necessary in a pitch deck is creating an overview of who you are and what you do. This may seem like a no-brainer, but it is important to be clear about the services your offer, who you work with, and who your ideal client is. Making these points clear can help both you and the client go into a project with less confusion and see that both parties are fit for the project. 

Show em what you’ve got.

Within your pitch deck, it’s super important to include case studies showing results that you’ve attained for other clients. Many clients want to see previous work and want to know your skill level, so including case studies can help prove your value and help turn that lead into an actual client. My advice is to pick 2-3 of your favorite client projects to showcase. 

What’s in it for them?

Since these are potential clients, it is always good to include what is in it for them. Dedicate a page or two to list an overview of any packages or services that you offer and any relevant details associated with those. You can also include pricing here if you feel inclined, but that’s totally up to your personal preference.

Call me, beep me. 

To wrap up your pitch deck, always include ways that the client can get in touch with you. In this section you can also include what the next steps may look like if you continue to work together. Taking the lead here will hopefully make the project run much smoother!

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