3 Simple Ways to Segment Your Mailchimp Audience

If you've been following my work and business, you know that I'm passionate about email marketing – more specifically, the power of email marketing and how it will help convert your subscribers to customers and clients!

But I have a question: are you sending out campaigns to your entire list regularly? If the answer is yes, I'm here to share a better way with you through audience segmentation.

What's audience segmentation? In simple terms, it's a way to categorize your email list into different groups based on demographics, behaviors or interests so these subscribers can receive messaging tailored to them.

Ready for three quick ways you can begin implementing segments in your email marketing strategy today? Keep reading! 

Segment Subscribers by Location

Segmenting subscribers by location is a great option that is especially helpful if your business has a physical location, or if you host events in specific cities and need to reach local subscribers. Mailchimp offers a great feature where you can locate subscribers by zip code or geolocation making it super easy to target who is in the area you are trying to reach out to. 

Segment by Campaign Opens

Want to know which subscribers are actively engaged with your email content? Mailchimp lets you target your most engaged subscribers by segmenting out subscribers with the most email opens. This is such an awesome tool giving you the opportunity to convert those who are most engaged in your content to actual leads and clients. On the flipside, it also gives you the opportunity to try different approaches to convert those who aren’t as engaged into genuine subscribers. 

Segment by Date Added

Tracking when subscribers have signed up to your site is another great way to target longtime subscribers with targeted messaging, as well as activate new subscribers with a welcome message. This also gives a little personalized touch, making them feel special (because they are!). Additionally, it’s very helpful to note this information if you want to send out a message that you have previously shared, but don’t necessarily want to send it out to subscribers who have already been informed and don’t need to receive the same message twice.

Were these 3 tips for segmenting your Mailchimp audience helpful to you? I’d love to know if you personally use any of these tools in your email marketing, and what email topics you’d like to see covered on the blog in the future. Let me know in the comments below!