5 Free Google Fonts for Beauty Brand & Web Design

Strategically choosing a stand-out font to customize for brand and web design is one of the most fun parts of the creative process – but it’s also tedious and time-consuming.

Our studio has combed through hundreds of free and paid fonts over the years to hand-select the best of the best, and today we’re sharing five free Google fonts that are the perfect match for elevated beauty and lifestyle brands for brand and web design.

See a font that you like? Click through below to download them and try them out for yourself – all five are free through Google fonts. Enjoy!

Gruppo

Gruppo is a stunning, sleek sans serif display typeface that’s perfect for conscious, laid-back lifestyle branding. We’re especially partial to Gruppo’s less-is-more approach, along with the slightly rounded feel of each letter.

Urbanist

For lovers of clean lines and minimalism, Urbanist is a full family of sans serif fonts perfectly suited for elevated branding and web design. With 9 available weights, Urbanist is a versatile, must-have Google font to keep in your design toolbox.

Noto Serif Display

We love Noto Serif Display for its sharp edges, sophisticated-yet-modern feel and beautiful italic ligatures. This is a serif font that we’re holding onto for the perfect packaging project, which would look beautiful on beauty products, apparel and more.

MuseoModerno

Calling all modernism and minimalism lovers: this one’s for you. MuseoModerno is a one-of-a-kind Google font that comes with several unique letters for unique branding and web design use, including a funky W and N that we can’t get enough of.

Gotu

Gotu is a unique Google font full of natural, hand-drawn elements like round curves, large loops and an interesting use of weight. Available in one standard weight, Gotu would be a great free front for natural beauty branding, packaging or web design.