Meet The Brand: Vowed Box Co.
Since January, I’ve spent my nights and weekends at work on a side business that started as an idea in 2016 and was birthed into existence at the end of March. Yeah, I know…another business! Did you *really* think I’d give up side hustles just because I brought my business full-time? Nah, never. World, meet Vowed Box Co. – curated, no-nonsense gift boxes for no-nonsense brides.
Let me give you a little backstory: the year was 2016, and I’d just gotten engaged. I’d never grown up dreaming of my wedding day, and I knew that the over-the-top wedding scene wasn’t my vibe.
I wanted gift boxes to ask my friends to be my bridesmaids, but none in the market were meeting my needs: something brash, bold and not full of glitter, cursive and frills. Around the same time, my friends mentioned that they had a hard time finding bridal gifts that would suit our friend group – everything was a little too polished, perfect and girly. Certainly not us!
The idea nagged me for the last year and a half, and this January I decided to do something about it. I launched an Instagram for Vowed Box Co. and posted a box mock-up before a product even existed...just to gauge interest. The response was overwhelming: followers were EXCITED that there was going to be a gift box catered toward the non-traditional bride. All the while offline, I was giving myself a crash course in packaging design, sourcing wholesale products, managing inventory, shipping and learning the ins and outs of sales tax. And running my full-time business. It was (and is) nuts!
So today, here we are. I’m scared, excited and exhausted all at once finally sharing this idea-turned-reality. I learned three really big things during this process, and I want to share them with you, too: