Heritage1933™ is a St. Louis-based natural beauty company founded by Latoya Thompson. Heritage1933 aims to challenge the narrow perception of beauty and aligns their mission seamlessly to celebrate natural beauty and improve the lives of women and children in need.

With every product purchased, Heritage1933™ provides tools and products necessary to sustain hair care for women and children in local shelters. 

When Heritage1933's founder, Latoya, approached me to help lead the brand's social media strategy, I was elated! As someone who has always wanted to work with a brand that gives back, I admire Heritage1933's take on celebrating natural beauty and helping women feel beautiful.

Together, we created a beautiful and engaging social presence for Heritage1933, with daily content posted across Facebook, Instagram, Pinterest, Twitter and the brand's Facebook Group – Curl Talk.

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01. Instagram

Brand affinity + discovery

One of the biggest challenges that Heritage1933 faced? Curating a cohesive Instagram feed that radiated the brand and its core values.

We worked to curate Instagram-specific content that would go live on the brand's feed five days a week, with corresponding Instagram Stories for a boost in impressions and engagement. 

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02. Pinterest

Brand discovery + shopping

On-brand Pinterest pins were created for Heritage1933 and posted three times weekly, with SEO-rich keywords being included in pin descriptions to boost search rankings. In addition, non-Heritage1933 pins were added to the brand's boards to boost engagement and fill out boards with relevant content for the brand's target audience.

 Heritage1933 Pinterest strategy
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03. Email

boost online conversions

In an effort to boost sales and drive site traffic to year-round, branded email campaigns were designed and deployed to email subscribers on a weekly basis.

Sending regular, thoughtfully-designed email campaigns has since resulted in increased site traffic, email list subscriber retention and a lift in e-commerce sales.



 Heritage1933 Social Media Results
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