Defy Aesthetic
Brand, Website, Packaging
Defy Aesthetic is a Maryland-based cosmetic boutique offering skincare, skin treatments and injectables. We worked with Defy Aesthetic to design their elevated and high-touch brand identity in addition to a custom e-commerce website, product packaging and in-store branding.
From the client
Lindsay was by far the best investment I’ve made for my business! She is beyond organized, meticulous and an absolute creative genius. With her help, Defy was able to establish a brand that excites and includes everyone.
Katharine, founder of Defy Aesthetic
About the website
One of Defy’s biggest goals was to extend its in-office experience for clients by selling anti-aging skincare and offering an easy way to request future appointments directly from their website. This was achieved by building out a full e-commerce experience along with menu options for cosmetic injectables, skin treatments and more.
