Semplice Pasta

Brand Identity, Website Design, Packaging Design

Package of Semplice kale-infused tagliatelle pasta with a green label on a brown paper bag, partially see-through showing the pasta inside, against a plain beige background.

Guided by a philosophy of slow, rustic pasta making, Semplice — Italian for “simple” — is a small-batch brand rooted in intention and craft. We partnered with Semplice to envision a refined brand identity, custom Shopify storefront, and streamlined packaging system designed to communicate effortless simplicity.

Semplice Pasta Animated Logo
Semplice Pasta Packaging Design
Semplice Pasta Brand Design
Semplice Pasta Brand Design
Text saying 'Small-Batch Pasta' in large, bold, light gray letters on a black background.
Semplice Pasta Packaging Design
Text that reads 'Made Slow & Simple' in bold, white letters on a black background.
Semplice Pasta Brand Photography
Circular black and white label with text 'Semp Lice' in the center; outer ring reads 'Slowly made by hand in St. Louis, Missouri'.
Semplice Pasta Website Design