Social Media Partner

Lark Skin Co. 

 
 

LARK Skin Co. is a St. Louis-based line of natural hair, skin and beauty products with a mission to produce safe and easy products that seamlessly fit into a minimalist's day-to-day. LARK reached out to me when they needed help curating a cohesive, eye-catching feed on Instagram while boosting their audience's engagement and size week after week.

In addition to social media management and content curation, LARK wanted to boost their email marketing efforts through on-brand email send to share special deals and new products with their audience. Together, we worked to create a fully branded presence for LARK across all digital marketing channels. 

Screen Shot 2018-05-14 at 4.33.28 PM.png

01. Instagram

Boost brand engagement

One of the biggest challenges that LARK faced? Curating a cohesive Instagram feed and regularly posting to their account to boost engagement and target their ideal audience.

We worked to curate on-brand content to go live on LARK's feed five days a week, with corresponding Instagram Stories for a boost in impressions and engagement. 
 

 
 LARK Skin Co. Instagram Example
 

02. Email Marketing

Increase online sales

In an effort to boost sales and drive site traffic to larkskinco.com during the holiday season, branded email campaigns were designed and deployed.

Sending regular, thoughtfully-designed email campaigns has since resulted in increased site traffic, email list subscriber retention and a lift in e-commerce sales.

 LARK Skin Co. Email Campaign Example
 

Results

 
 LARK Skin Co. Social Media Case Study
 
Screen Shot 2018-10-02 at 7.07.55 PM.png