Personal Brand Identity
Earthy, laid-back and real.
When Ellie communicated to me that she wanted her earthy, natural brand to incorporate the essence of brands like Madewell, I was IN!
While creating Ellie's brand, I focused on neutral tones with pops of gold, while focusing on eye-catching and hand-drawn font combinations to pull her brand together. It's apparent in the mood board that this brand is focused on wellness and nutrition, but also comfort - being comfortable in your self and in your own skin.
I absolutely loved styling all elements to put together a brand that suited Ellie's tastes both on and offline!