Ellie Benet
Personal Brand Identity


Earthy, laid-back and real.

When Ellie communicated to me that she wanted her earthy, natural brand to incorporate the essence of brands like Madewell, I was IN! 

While creating Ellie's brand, I focused on neutral tones with pops of gold, while focusing on eye-catching and hand-drawn font combinations to pull her brand together. It's apparent in the mood board that this brand is focused on wellness and nutrition, but also comfort - being comfortable in your self and in your own skin. 

I absolutely loved styling all elements to put together a brand that suited Ellie's tastes both on and offline!