Charleston PR Girl
Blog Brand Identity


Feminine, soft and coastal-inspired.

Brainstorming brand concepts for Victoria's sleek and feminine brand was such a blast. What's not to love about pops for Tiffany blue and the stately colors of historic Charleston? 

I worked to create the perfect palette of sea glass blue, olive, white, black and pops of coral to radiate Victoria's brand essence. The end result? A dreamy set of "thumbprints" for her brand, to be used on her upcoming website!