Social Aesthetic Planning

Cassidy Parker Smith 



As I've worked with more clients who want to rock it on social media and look their best while reaching their ideal audience, it's clear that a one-size-fits-all downloadable PDF guide to social media doesn't cut it. That's why I offer Social Aesthetic Planning: a service and thoughtfully designed guide to social media that is uniquely tailored to your business.

Cassidy Parker Smith – an incredible wedding, elopement and lifestyle photographer – approached me to help her put together a no-nonsense guide to rocking her brand's visual presence across Instagram, Pinterest and Facebook. The finished product? A cohesive, strategic guide that will serve Cassidy's business for years to come.

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01. Vision

 Lindsay Scholz | Cassidy Parker Smith Social Aesthetic Planning Case Study

If you thought that branding was only applicable to design projects, think again! The first step to creating an engaging and cohesive social media experience is by determining how you will brand yourself on social media. 

Cassidy and I worked together to nail down the overall brand voice, content themes and color palette that would be prominently featured in all of her social media content.


Social Branding Tips

+ Keep your ideal client (not your peers!) in mind when crafting content

+ Curate content that accurately reflects your brand, and stick to a consistent aesthetic

+ post consistently to build your brand

02. Content


Next up, content recommendations! Because let's face it: knowing what to post and when to post on Instagram can be incredibly daunting, especially when you're running a busy business.

Based off of Cassidy's awesome photography work, I presented content recommendations across Facebook, Instagram and Pinterest within a sample week of content.

One trick that I love for planning out weekly social media content? Dedicating content themes to a particular day of the week. That way, you have more direction when it comes to determining what to post.


Client Love

"I used the guide today...and didn't feel so awkward posting like I used to!"
- Cassidy Parker Smith

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