When it comes to entrusting the care of your loved ones to an entity other than yourself, building trust, confidence and assurance is key. The team at Legacy Care LLC – a St. Louis-based home care service provider – came to me seeking a full brand identity and website design that radiated their core values – compassion, safety and trust – at every touchpoint.
We worked together to design a calming and cohesive brand identity for Legacy Care LLC that will help set the company apart from other service providers, while also providing a seamless user experience for website visitors who may be seeking individualized care for their loved ones.
Learn more about Legacy Care LLC's brand identity and web design process below!
Legacy Care LLC's website entails a simple, easy-to-navigate homepage with all relevant details, as well as separate pages that detail the company's history, services and employment opportunities.
Conveying compassion, safety and warmth through the use of color was key in determining Legacy Care LLC's brand identity. This was achieved by pairing darker shades of purple with custard and warm terra cotta hues.