When Julie's personal branding request popped into my inbox, I knew two things immediately: that I was so psyched to take on this food-centric project, and that Julie and I would kick it off immediately. As a former Denver dweller, I loved that Julie's Instagram presence centered on the Mile High City's food scene. Even more, I was excited to learn that Julie was moving toward using Julie Likes Food as her overarching personal brand while reworking her namesake website.
With that, we got to work!
The brand identity for Julie Likes Food reflects her one-of-a-kind personality: loud, vibrant and unique, but also feminine. Reflective of her love for red lipstick, denim and leather jackets – oh, and let's not forget – a delicious, fresh stack of burgers.
After reviewing two rounds of brand concepts, Julie landed on a final logo that features a hand-drawn font along with an accent mark that pays homage to Instagram – perfect for her social media-loving brand.
I had such a great time designing Julie's loud and proud brand, which was a departure from my previous work that dealt with neutral color palettes and girly, soft designs. Take a look around and learn more about Julie Likes Food's brand below, and keep up with Julie at her site and on Instagram.