How to Know When Your Blog is Ready for a Rebrand

How to rebrand your blog

As I put the finishing touches on That Working Girl's rebrand and design overhaul, I can't help but think about how many savvy ladies who may be in the same shoes that I was in just a few months ago – feeling unenthused about my blog design, feeling burnt out on content ideas and feeling all-around drained of my creativity.

However, with a little design work and concentrated time on my vision for the site, change was able to happen and, boy, was it worth it. 

If you're on the fence about whether your not your blog is ready for a rebrand, keep on reading! 

Your brand no longer represents who you've grown into. 

When That Working Girl first launched in 2012, I was still in college and knee-deep in figuring out my personal brand and who I truly wanted to be in the digital realm. Fast forward to now, and things are a little different for me. Your brand should evolve organically and grow along with you. Are you feeling like you've outgrown your blog's brand, or that it doesn't communicate the real 'you' anymore? It may be time to consider a rebrand.

Your site traffic has taken a dip over the last 3 months. 

If you're into analytics like I am, you faithfully check your traffic stats and demographic analytics on a daily or weekly basis (Side note: if you aren't doing this, you should start!). If you've noticed a steady decline in your blog traffic over the last few months, it's time to take a step back and assess what's being going well and not-so well for your brand. Let's face it – humans are totally visual. We like pretty things, and things that entice us to read or explore more. If clicking around your site no longer evokes happy feelings, it's time to step back and see what changes you can make. 

Your design isn't user-friendly.

More than ever, ensuring that your blog is straightforward and user-friendly is key to driving traffic, retaining your readers and having an all-around happy following. My rule of thumb? It shouldn't take me more than 3 clicks to get to any given blog post. This is something that I actually tested when rebranding and redesigning, and it helped me keep my readers at top of mind! 

If you're in the thick of deciding whether or not you're ready to invest your time in a rebrand, you're not alone. Leave your top blog branding tips in the comments below, tweet me, or check out my services to see how we can work together on your blog!  

Lindsay Scholz4 Comments