When it comes to totally rocking media relations as a blogger (or anyone in the communications field, for that matter), knowing how to properly handle and field media inquiries, brand partnership requests and service quotes is key to establishing yourself as a reputable brand in the media realm.
Below are three ways to establish yourself as a reliable media liaison as a blogger, PR pro or communications professional!
Respect others' time. It's easy to get caught up in the hustle and bustle of email throughout the workday, but make a point to be prompt in your response to media requests. Not only will media and brands be more willing to work with you, but it's likely that they will reciprocate the same urgency in their responses. Another tip? Consider adding a turnaround time clause to the contact page on your website – ie. "Please allow 24 hours for a response" – to set expectations with potential media contacts.
If a pitch isn't a good fit, be honest. I'll be honest – That Working Girl currently receives 10-15 media pitches a day from PR agencies and brands looking to be featured on the site, and on average, only one pitch makes the cut per week. As a blogger, you have to be selective regarding your content and your brand, and you can't say yes to every pitch. Rather than hitting "delete" as soon as you realize a pitch isn't going to work, send the media contact a quick note thanking them for their interest, but their idea or product isn't a great fit at this time. This way, you won't burn any bridges and you might be able to find a way to partner with them in the future.
Follow up! After years of blogging, time and time again I've found that media and brands love it when you follow up with a link and/or clip of an article you've published mentioning their client or product. Not only does this gesture close the gap in communications, but it's also a great way to demonstrate to brands that you care about your content and your media partners. On my blog editorial calendars, I always create a reminder to follow up with media – and you should too!
What are your best tips for strengthening your media relations skills as a blogger? Leave your thoughts in a comment below or tweet us at @HeyWorkingGirl!