Photo source: www.piquedpr.com Meet Patricia Maristch, the dynamic force behind boutique public relations firm Piqued PR. We completely admire Patricia for all of her hard work and dedication to the world of public relations, and for the big leap that she has taken into entrepreneurship! If you want to own a PR firm of your own in the future, read on to learn more about how Patricia mastered her own brand and business.
Q: What is your background in PR, and when did you decide to found and launch Piqued PR?
A: In high school one of my mentors suggested I pursue a degree in communications due to my interest and talent for writing. I followed her advice and received a degree in both communications AND fashion merchandising from Immaculata University. Despite my 5 internships, when I graduated the job market wasn't looking so good so I initially started freelancing with a local state senate race. About a month after that though I received an agency position in the city but continued to build my freelance business on the side. In early spring of 2013 I officially launched Piqued PR with those freelance clients.
Q: Several false notions about working in PR exist, but what would you say is the biggest misconception about the industry from the outside looking in?
A: Hmm tough one. I think there are so many people who just don't understand what PR is and how it differs from advertising and marketing. They don't understand that with PR your placements are guaranteed and despite pitching a hundred people it really just depends on what the writer or editor is working on at the time. This is why I think so many people hesitate working with a publicist but they don't understand that those placements take time and are worth it once they're obtained because they are more genuine than advertisements.
Q: Walk us through what a day in the life at Piqued PR is like – from the time you wake up to the time you decide to put your pink MacBook down!
A: I get to work at 7:30am every morning during the week, not matter what. I start by checking social media that I missed while sleeping then move on to emails (with a cup of tea, always!). From there I make my to do list for the day... by the end of the day I end up with a couple different lists but this one gets me started. I then assign my graphic designer and intern with things to do for the day and starting knocking out my to do list. Usually it's writing pitches, following up with bloggers, checking in with editors for stories and texting clients with updates, planning social media posts and just plain looking for inspiration and ideas.
At least once a day I have some sort of meeting, either it's a conference call with a potential client or meeting with a business for coffee. I usually have an event to attend during the evenings or a committee meeting for one of the various boards I serve on. There's really no down time, I continue to answer emails and work on projects on and off into the night until I go to sleep. But even then my brain is still thinking of all the tasks I have to handle the next day!
Q: As a young entrepreneur, what essential skills should women have under their belt before pursuing their own PR firm?
A: In terms of the obvious, contacts is essential for launching a PR firm. I'd also reccomend gradually transitioning, don't quite your day job before you have at least some sort of steady income and a plan in place and working. Finally, a "can-do" attitude. It's tough being an entrepreneur at any age but when you're young you have even more doubters. Unfortunately you have to prove yourself constantly and keep moving forward despite the doubters.
Q: What are your short-term and long-term goals for Piqued PR?
A: Both short-term and long-term goals are just consistently growing Piqued PR at a steady pace with new clients, employees, office space, etc.