We're excited to introduce Kelsey Lee, the owner and PR powerhouse behind Georgia-based K. Lee PR. If you're contemplating going out on your own and honing your PR game, take note – Kelsey gives us her best firsthand advice below!
Q: When did you realize that you wanted to pursue PR as a career, and what steps did you take to prepare yourself?
A: I have always loved writing. I guess you could say it’s in my genes. Also, I’ve always had a fascination with the entertainment industry, whether it is movies, theater, travel, sports, etc. The first time I visited Georgia College, someone told me about the Mass Communication program, and I just knew that was what I wanted to study. It’s a perfect combination of the two. Once I started discovering more about each concentration – public relations, broadcast, print, etc., I knew public relations was the right fit. I began researching the career field, taking the required classes, and I also joined groups like PRSSA and got involved with PR work on and off campus. Eventually, I received my degree in public relations and I haven’t looked back since. I would definitely say focusing on my social media and writing skills prepared me greatly for my career.
Q: What prompted you to go out on your own and launch K. Lee PR?
A: After I completed my summer internship, I was offered two jobs. One for the company I interned for and one with a digital marketing consulting company. I ended up working for both businesses as an independent contractor. A few weeks later, I picked up another client – totaling three companies at once. It didn’t take me long to realize that I was not only receiving work through the consulting company, but I was picking up clients on my own. Businesses were offering to pay for my digital marketing and public relations skills. Once I completed the necessary projects, my client list shortened a tad, so I decided to brand myself as a consultant and form an actual public relations and digital marketing company. Sometimes a client/business just needs a press release or a graphic or social media consulting, rather than committing to a firm or hiring in-house PR practitioners, and that’s exactly what K. Lee PR is here to do.
Q: What is your day-to-day like at K. Lee PR, and how do you stick to a routine that works for you?
A: A typical day at K. Lee PR definitely starts off with a cup of coffee. Even though I run K. Lee PR from my home and there’s no one telling me when I need to begin work, I find it beneficial to operate K. Lee PR like the everyday business and keep set hours. I generally get the ball rolling around 9 a.m. by checking emails and all social media platforms. Then I schedule the daily social media posts and begin the various projects I may be working on at the time. This may include designing, social media management, content creation or writing.
Q: What are your short-term and long-term goals for your PR career?
A: Short-term, I would be thrilled for K. Lee PR to find great success. Simply getting the name out there is a huge goal, and it would be fantastic to continue growing and generating buzz. I hope to receive the opportunity to work with a variety of clients as I have done in the past, and develop our client roster. As for long-term, I’m not too sure. I actually have quite a few dreams for my PR career, and they differ in many ways. I could definitely see myself happily owning a small PR firm later in life; however, I would love to work in-house for an interesting, innovative company, like Google or Twitter and just continue to work my way up learning as much as I can along the way.
Q: If you could choose one PR role model to emulate, who would it be and why?
A: In all honesty, I really don’t have a PR specific role model. Since I was a little girl, I’ve looked up to the same people, and it hasn’t changed as I have gotten older, even with my career choices. No matter what you choose to do in life, the most important things to remember are your beliefs and your character, and the two people who have always reminded me of that are my mom and Dr. Martin Luther King Jr. Many people walk through life wanting to make a difference, hoping things will change, but don’t take the opportunity to speak up. I try my best to emulate MLK by remembering we can’t be afraid of our beliefs because they can change the world. We can’t be afraid to be creative, unique or speak our minds because if everyone let their ideas scare them because of what others may think, we would live in a very different and pretty boring world. As for my mom, she’s the strongest, smartest woman I know. She pushes me daily to be my best self and to remember that women can do anything. It’s always nice to have someone who believes in your dreams.
Q: Favorite social media platform?
A: This is such an interesting question, and I have always tried to come up with a better answer, but you know… I’m a classic Facebook kind of girl. I love Twitter, Instagram, and Pinterest; I think they’re funky, cool and all that jazz, but I am always on Facebook. It’s my number one go-to. I think it’s because of the writing thing. I love to write, and hey, I love to talk, and 140 characters just doesn’t do it for me. On Facebook, I can create ads, post pictures, even write a novel if I want. I would definitely have to say it’s is my favorite social media platform. Keep up with Kelsey and K. Lee PR on Facebook, Pinterest, Tumblr and on Twitter, @KLee411!