Meet The Brand: Legacy Care LLC

When it comes to entrusting the care of your loved ones to an entity other than yourself, building trust, confidence and assurance is key. The team at Legacy Care LLC – a St. Louis-based home care service provider – came to me seeking a full brand identity and website design that radiated their core values – compassion, safety and trust – at every touchpoint. 

We worked together to design a calming and cohesive brand identity for Legacy Care LLC that will help set the company apart from other service providers, while also providing a seamless user experience for website visitors who may be seeking individualized care for their loved ones.

Learn more about Legacy Care LLC's brand identity and web design process below!

 Legacy Care LLC Home Care | Brand Identity and Web Design

Legacy Care LLC's website entails a simple, easy-to-navigate homepage with all relevant details, as well as separate pages that detail the company's history, services and employment opportunities.

 Legacy Care LLC Home Care | Brand Identity and Web Design

Conveying compassion, safety and warmth through the use of color was key in determining Legacy Care LLC's brand identity. This was achieved by pairing darker shades of purple with custard and warm terra cotta hues.

 Legacy Care LLC Home Care | Brand Identity and Web Design

3 Instagram Story Prompts To Engage Your Audience

 3 Instagram Story Prompts To Engage Your Audience

It's time for me to make a little confession: when Instagram Stories were first unveiled, I refused to use them. I didn't see the point – wasn't Instagram enough as it already was? Nearly a year and a half later, I post to my story daily and it's worked wonders for my business.

You may have seen templated Instagram Story prompts going around on Instagram, which allow you to essentially "fill in the blanks" about yourself to share bits and pieces of your life with your audience. These have caught on like wildfire, and they're helping us connect like never before!

Lucky for you, I have three free Instagram Story prompts for business owners and creatives waiting for you below. But first? Here's why I think you should use them:

1. Your Instagram Story doesn't have to be as curated as your why not have fun with it?

Post silly GIFs, share Boomerang videos of yourself being weird – it will be gone in 24 hours' time, anyway. The same goes for my Story prompts: they're fun and allow you to show your silly side.

2. Sometimes it's hard to find things to share about yourself with your audience

You know those days where you feel like you should post something to Instagram...but don't know where to start? These Instagram Story prompts will help you put yourself out there.

3. These prompts will make you look cool (JK – kind of!)

If you know me, you know that I believe in well-designed...everything. These three Instagram Story prompts are sleek, fun and will have you sharing more about yourself in no time.


'You Are Exactly Where You Need To Be': A Recap of My Create & Cultivate LA Experience

 Create Cultivate LA Event Recap

As I write this, I’m at 40,000 feet flying home from Los Angeles to St. Louis and coming down from one of the biggest event highs I’ve ever experienced. I attended this year’s Create & Cultivate LA gathering over the weekend, where over 1,000 women in creative industries gathered to learn from the best of the best in blogging, fashion, marketing, design and more.

One of my biggest 2018 goals for my business was to attend one creative conference per quarter, so Create & Cultivate LA seemed to perfectly fit the bill for Q1. After seeing fun highlights from previous C&C conferences in Seattle and New York City, I grabbed my ticket as soon as they went on sale and booked my flight – hello, sunny California!

Have you ever considered attending a C&C event yourself? I hope you find this blog post helpful! I’ll be breaking down core parts of the conference below, as well as a recap of my pros and cons of attending at the end. Regarding the pros and cons – this is simply my subjective commentary! Every conference attendee will certainly have a different outlook on their experience.

 Create Cultivate LA Event Recap


Conference Arrival + Morning Sessions

You get your bang for your buck when it comes to attending a C&C conference – our day kicked off at 8 a.m. and ran until well after 9 p.m.! I arrived along with my friends Lisa of Lark Skin Co. and Myray of Myray Creative a bit before 8 a.m., where we checked in and were segmented by tracks. 

I was in Track 2, which focused on influencer marketing, content creation and social media best practices. The additional Track 1 of the conference focused on entrepreneurship and business best practices, finance tips and more. Since I’m a business owner who is also a content creator, I would have been happy in either track!

Once check-in was complete, attendees got to treat themselves to an array of healthy breakfast options along with unlimited kombucha (yassss!), coconut water, coffee and tea. Quick grab and go snacks were also available for attendees who may have been in a rush and didn’t want to sit and eat. 

 Create Cultivate LA Event Recap

Before heading into the first sessions of the day, I took time to take in my surroundings – and wow, were they gorgeous! C&C had every nook and cranny of the event space fully branded and looking amazing, with hundreds of Instagram-worthy spots to snap a photo. 

My morning panel sessions included Podcasting 101 and Never Not Posting, two great sessions about rocking it at podcasting and keeping up with the ever-evolving and ever-demanding world of social media. Each panel had a ton of great women included, including one of my favorite – Jen Gotch, founder of!

 Create Cultivate LA Event Recap

Afternoon Vendors + Beauty Bar

After a few sessions I was feeling a little tired – and hungry. I popped back over to the food tent area to grab an early lunch and decided on a delicious vegan poke bowl, made with beets and pickled mushrooms. At the time, I was supposed to be meeting in a small mentorship group that was assigned to me...but I skipped out on that and opted to peruse the vendor tents instead to decompress and meet other conference attendees.

One thing I can say about C&C is this – expect to come home with a ton of swag! So many of my favorite brands (LaCroix, RXBAR, Urban Outfitters and WeWork, just to name a few!) had booths at the event, so it was great to connect with them on a face-to-face level. 

 Create Cultivate LA Event Recap

Once I scooped up some swag, I ventured into the event’s Beauty Bar space where brands like TRESemmé and Nordstrom were offering complimentary makeup touch-ups and hair styling all day long. I sat down to get my hair refreshed, which was a great way to relax in the middle of the day!

Evening Sessions + Keynotes

Not going to lie – at this point, I was exhausted. After walking to and from different stages all day to catch panel sessions, chatting with brands and new acquaintances and trying not to break an ankle in the heels I was wearing (haha!), I was ready to sit down and take a little breather. 

I enjoyed one last panel session with well-known bloggers like Gal Meets Glam and Song of Style before the event began winding down panels for the day and brought the Track 1 and Track 2 attendees together for evening keynote sessions. 

Things got a little intense here – people were acting straight-up crazy when it came to finding seats for these keynote speakers! We were held outside of the event space, and then let in all at once. Although I was able to grab a decent seat, it was pretty stressful. 

 Create Cultivate LA Event Recap

Up next was Lauren Conrad (my favorite!) who spoke about business ownership and the evolution of her ethical brand, The Little Market. After Lauren, the hilarious Twitter queen Chrissy Teigen came on to chat about learning to hone your personal brand, staying true to yourself and how her career has evolved after modeling.

 Create Cultivate LA Event Recap

After these two sessions, we took a break for a quick happy hour so that the room could be set up for the biggest keynote speaker of the night – Kim Kardashian! I’m admittedly a low-key Keeping Up With The Kardashians fan, so I was really excited to have the chance to see her in person. However, I was very curious to see what she had to say at a conference that centers on entrepreneurship and business.

 Create Cultivate LA Event Recap

Of course, the crowd went nuts when Kim took the stage! Throughout her keynote session she spoke about her upbringing, how her career had evolved (from owning DASH, to having a wildly successful reality TV series, to launching her fragrance and makeup lines, to being a mom). I was pleasantly surprised by Kim’s insightfulness on a few important topics, especially teamwork and motherhood. 

After Kim ended her talk, C&C wrapped up, we grabbed our massive gift bags full of great products and it was time to go to sleep!


• The diverse lineup of panelists and keynote speakers: from mental health podcasters and body positive activists to Lauren Conrad and Kim Kardashian, there was a little something for everyone at C&C LA.

• The event venue: as I mentioned earlier, the event venue – City Market South – was absolutely gorgeous! It was located in LA’s Fashion District and easily accessible from the Downtown LA Airbnb I stayed in.

• The vendor swag: I think it’s safe to say I love free stuff – who doesn’t? I’m happy that I’m going home with great new health, skincare and hair products to try out!

• The networking opportunities: everywhere you looked at the event, there was someone new to chat with. I made friends with a bunch of great ladies by sitting together for breakfast and lunch, and even just striking up a conversation while waiting in line for the bathroom. 



• The lack of education: don’t get me wrong – C&C LA was an invaluable source of inspiration. I’m feeling more inspired in my business now more than ever! But if you’re looking to really dig in and learn actionable takeaways for building your business to be better, faster and stronger this large gathering may not be for you. It's unrealistic to learn huge, earth-shattering takeaways for your business from a 30-minute panel. However, I’m looking forward to future gatherings that will celebrate C&C’s Work Party, which I hope will provide more intimate, hands-on education opportunities.

Conference group size: in my opinion, C&C events may benefit from inviting a smaller group of women to future gatherings. Because over 1,000 is a lot! Although it was great that the chance to meet someone new around every corner was there, was for someone like me who is typically more reserved, it was a bit overwhelming. 

All in all, my experience attending C&C LA was incredible and very memorable! I'm so glad that I took the leap and bought my ticket to attend and pushed myself outside of my comfort zone to connect with other creatives at the event.

Tell me in the comments: are you planning to attend a Create & Cultivate event in the future? I hope you do! If you have any additional questions about my experience, I'm happy to answer them for you. 

Thinking About Leaving Your 9-To-5? Read This First: Pt. 2

 Thinking About Leaving Your 9-To-5? Read This First: Pt. 2

If you've already read Part One of this week's blog series on all of the things you should think about and work on before leaving your 9-to-5 to pursue your business full-time, welcome back!

Now that you've read through the five actionable steps you can take to build your business to the point of sustainability, now it's time to chat through all of the bases you should have covered before taking that big leap. 

I'm going to break these bases down into five separate areas – finance, legal, branding, marketing and operations – with bulleted action items for each area of your business. And yes – it's OK and totally normal if you feel overwhelmed by this post. I've been there! 

1. Finance to-dos

• Open a business bank account: who will you bank with, what are the associated account fees, which bank branch is most convenient for you?

• Consider your start-up costs: will your business require you to "spend money to make money," are are you starting with fairly low overhead? Calculate this and plan to save up if needed.

• Plan for withholding income for taxes: as a business owner, your taxes aren't going to magically come out of your paycheck! Make a plan to withhold the necessary amount of income each month to pay for future taxes, and educate yourself on the ins and outs of small business taxes.

• Invest in an invoicing system: if you're a service-based business owner like me, invoicing your clients is necessary. Research online payment and invoicing systems and any fees associated with them. Personally, I use Wave and love it! 

• Hire an accountant: this is the biggest one for me. I knew that I didn't want to run into any issues with the IRS (ah, scary!) down the road, so I invested in an accountant from day one. You'll feel less stressed about doing your taxes and can rest assured that they'll be done right.


2. Legal to-dos

• Have your contracts reviewed: as a service-based business, I rely on contracts to solidify every client project that I take on. To ensure that your contract is bulletproof and will fully protact your business, consider having a lawyer take a look over it and revise as-needed.

• Register your business legally in your place of residence: we went over this in Part One, but I can't say it enough – make your business legit and legal ASAP! Whether you choose an LLC, Sole Proprietorship, Corporation or other business type, setting your business up legally from day one is key.

• Set up a separate business filing system: I don't know about you, but I've ventured through adulthood I've accumulated a lot of paperwork. With that in mind, keep a separate folder in your desk for your business and legal documents so that they never get misplaced or tossed.


3. Branding to-dos

• Name your business: this may seem like a no-brainer, but naming your business is one of the most important steps in launching! Choosing Lindsay Scholz LLC was easy for me, but what if you want to operate under something other than your own name? Research thoroughly to ensure that another business with the same name doesn't already exist, and choose one that radiates your core values.

• Launch your website and brand identity: once you name your business, this is where the fun begins. I fully believe that businesses should have a website and brand identity crafted before they launch. Not only does this set you up for success, but it also gives a face to who you are as a business owner. Invest in a Squarespace site, buy your personalized domain name and consider hiring a designer to develop a brand identity that will last you for years to come. 

• Order business cards: call me old fashioned, but I still love business cards and think that they're an important part of running a business. Once you have your brand and website live, order business cards to have on hand for networking events or business opportunities that may pop up on a whim. 


4. Marketing to-dos

• TALK ABOUT YOUR BUSINESS: I really do hate using all caps, but felt that this was necessary. Leading up to taking my business full-time, I didn't really share about it too much. I kept it to myself, hoping that it would somehow magically grow that way. Looking back, I wish I had been more open about it! So, once you feel comfortable enough, make a plan to share your side hustle with the world. This could be in a Facebook post, an Instagram post or a quick email to your subscribers list. Put your business out into the world, and your ideal clients and customers will follow.

• Own your social handles: once you name your business, one of the first things you should do is make sure the Facebook, Instagram, Pinterest and (maybe!) Twitter handles are available for your business. If they are, grab them ASAP! Begin posting consistently when you feel comfortable and begin building your platform and audience.

Build an email list: y'know those social audiences I just mentioned? You don't own them. But if you build an email list from day one, you will be able to call those subscribers your own. Platforms like MailChimp will allow you automate your email marketing for free! 

• Join relevant Facebook groups: until this year I wasn't big on Facebook groups, but they've lead to several meaningful connections and business leads! Check out business-focused groups that appeal to you and see if they're a good fit. You never know when someone may be seeking your services or product at just the right moment. 


5. Operations to-dos

• Set up email addresses and contact methods: If you don't have a professional email address set up for your business (ex., it's worth investing in one. If you'll have an office outside of the home, establishing a business phone number that's not your cellphone is also key.

• Set office hours: one of the beautiful things about being your own boss is that you get to set your own hours. For me, the 9-to-5 grind worked, but I know that I personally create my best work between 7 a.m. and 1 p.m. With that in mind, I begin my workdays very early and aim for a late afternoon stop. I'm still working hard to cut back on the hours that I work, but determining when you're most productive and happy is key to setting successful office hours.

• Figure out your office situation: will you have a home-based office, or work from a coworking space? If you'll be working from home, do you have an office already established, or do you need to make an IKEA trip for that to happen? Determine where you'll create your best work and make a plan for how you'll spend your days before you take your business full-time.

• Stock up on office supplies: once you have your office in order, it's time to make sure you have all the supplies that you need. As for me, I'm pretty simple: I need my desktop, laptop, my to-do list and I'm good. If you're a product-based business, consider what packaging materials you'll need to invest in, and where you'll store them.

Whew – this post was a big one, wasn't it? Honestly, there are so many things I could talk about when it comes to successfully establishing your business before investing in it full-time. With that being said, don't be surprised if this post gets periodically updated with new learnings over time! Tell me: was this post helpful? What things are you currently struggling with in your side hustle? What have some of your biggest successes been? Leave your thoughts in the comments!


Thinking About Leaving Your 9-To-5? Read This First: Pt. 1

 Thinking About Leaving Your 9-To-5? Read This First: Pt. 1

Unpopular opinion alert: I don't believe in taking the leap from your full-time job without having a plan in place. For years I dreamed about standing up from my corporate desk, proclaiming that I was going to be my own boss and having a total Beyonce-level walk-out moment from the office into my newfound freedom, but...that just didn't happen for me. 

If you, too, daydream about leaving your 9-to-5 to pursue your dream business or bring your side hustle full-time, I know exactly how frustrating it is to feel stuck right where you are! After all, I was there myself just six months ago before I became a full-fledged small business owner. I side hustled outside of work for five years before I decided to focus on this business full-time.

If you've toyed with the idea of leaving your full-time job to go into business, or you're seriously considering doing it soon, this post is for you. I want to share with you exactly how you can start building the roadmap to leaving your full-time job now, so that you'll feel empowered, confident and secure when you do. 

Since I have a lot to say about this topic (and it's the topic that I receive the most emails and Instagram DMs about!), this blog post will be split into two parts: this post, Part One, will cover how to build up your side hustle to the point of full-time sustainability, and Part Two will chat through all of the bases that you should have covered before taking the big 'ol proverbial leap. 

Ready to step up your side hustle and feel more legit than ever before? Here are five actionable steps:

1: Define your niche audience and how you'll reach them.

If there's anything that I've learned from one of my favorite business resources, Being Boss, it's that niching down – or positioning your business to serve a very specific need, industry or individual – is step one in defining your brand and business values. Positioning your business to appeal to everyone may work for some brands, but anticipating that you'll appeal to a certain kind of person or community is key.

Ready to find your niche? Here are a few questions to get your started?

• WHAT is your core service, product or offering?

• WHO can your work serve the best? Get very specific here (i.e. my business serves watercolor artists; my business serves alternative brides; my business serves entrepreneurs who are in their first 1-3 years in business)

• WHY is your core service, product or offering needed by this niche audience?

• WHERE can I reach my core audience? Are your customers and clients hanging out on Instagram, or are you going to reach them through in-person connections? How will you do this?


2: Make things legit (and legal!) ASAP.

Before I left my full-time job, I registered Lindsay Scholz LLC with the state, got my EIN number and magically felt more legit than ever before. I fully believe that establishing my business as a real, legal entity was the big final push that I needed to get focused, be serious and really make things happen in my business. I like to say that once you're an LLC (or corporation, or sole proprietorship!), you can no longer define what you do as a "side hustle" – it has now morphed into a business, and you should treat it as such.

So, this is what I want you to do: research what legally registering your business in your state looks like (this information should be available on the website for the Secretary of State where you live!); purchase and claim your website domain; grab all of the social media handles that you need to get started. I promise that you'll instantly feel motivated to keep chugging along on making this business a big reality more than ever before.


3: Find your first clients and do the work.

So, once you've got your business legit and legal, it's time to get to work! will you find your first clients? Plus, how will you stand out when it seems like hundreds of other people offer the same services and goods that you do? Ugh! 

As a social media strategist and brand designer, I know full well that there are hundred of other talented business owners out there that offer similar services and packages to mine. But the reason why my clients chose me is because they saw a part of themselves in my work. Whether it was the fact that our visual aesthetics aligned and they liked the design of my website, or they related to a personal post that I shared on Instagram, forging a connection with potential clients across social media, email and in-person meetings matters.

Need a little push to help you find your first clients? Here are a few ways I connected with my first clients in the past:

• Instagram: this little app has been one of the biggest catalysts for my business. Aim to post daily, but share insights about your life and your work. Keep things balanced, real and not salesy. Pinpoint hashtags that are relevant to your ideal customer (re: step one of this post!) and forge authentic connections through comments. 

• Online freelance marketplaces: I'm very selective when it comes to freelance job marketplaces, but there is one that I trust: CloudPeeps! If you're in a place where you have a service-based business model in mind but don't necessarily have the portfolio that you desire, CloudPeeps is a great resource for picking up social strategy, PR and web development jobs.

• Share what you're doing with others: this sounds pretty terrifying, huh? Sharing your side hustle (AKA your baby) with others can be downright nerve-wracking, but you never know what it could lead to. Share your new business with your family; mention it to a friend; maybe even post about it on Facebook if you're feeling really crazy. Word-of-mouth is still one of the most effective means of marketing your business.


4: Set side hustle office hours.

My days side hustling to build up my business (and income!) while working full-time looked a little something like this: wake up early to finish up that business blog post and push it live; get to my full-time job by 8:30 a.m. so that I can work ahead before a day full of meetings and strategy sessions. Try my best to leave at 5 p.m., have a quick dinner and sit down to work on my business for an additional 2-3 hours. 

I'm not going to sugarcoat it: some of these days were grueling, but they were 100% worth it. For every side hustle client project that I finished, my confidence in myself and my business was boosted just a bit, and I began to believe in myself and my ability to run a business more and more. 

But one thing I didn't do was set boundaries for my side hustle, which is something I wish I had done. So, instead of working endlessly into the night, do this: set weekly office hours to dedicate to your side hustle, with the intention of giving your business your undivided attention. This could look like working 2-3 hours on Monday, Wednesday and Friday, or dedicating all day on Saturday to your business. Do what works best for you, but find balance


5: Establish your walk-out date and stick to it.

Now, here's the fun part – finding a future date on your calendar, circling it in red pen and writing in these big, bold letters: "Last day at my full-time job!" -insert a million exclamation points here-.

Once you've established your business legally, found your ideal audience and have a few clients under your belt, it's safe to say that you've learned a thing or two about how a business runs, how much work you can realistically juggle, what you should charge and how you can make a game plan to scale your income to support your work full-time.

Armed with that information, it's time to put a date on the calendar to leave your full-time job and stick with it. This date could be three months from now, six months from now or years from now – but the point is, you need to have a big goal to work toward, and one that you can hold yourself to. 

As for me? I side hustled for five years before I fully committed to taking the leap, making my business legit and working for myself. Everyone is different and everyone will have a different timeline that they're comfortable with – and that's perfectly OK. 

Are you in the process of deciding if you should leave your full-time job to pursue your business? I'm here for you! Let me know if this post was helpful in the comments, or email me at and let's chat!