How I’ve Used Quizzes to Grow My Email List (A Lot!)

How I've Used Quizzes To Grow My Email List (A Lot!)

Compared to growing an audience on social media, email marketing can seem daunting. For starters, there are so many steps: finding an email provider that you like, building out your subscriber lists, designing an email template and coming up with a solid targeting strategy.

From there, the real work begins: winning over subscribers to grow your email list!

If you haven’t given thought to it before, I want to challenge you to think about the following:

• If Facebook and Instagram shut down today, how would you get in touch with your audience?

• Where else in the digital space can you reach your audience where there are no other distractions like Instagram posts or sponsored content?

• Where else on the internet do others deliberately opt-in to receive specialized communications from you?

Ding-ding-ding: email!

If you have an email account with a provider like Mailchimp or ConvertKit, but haven’t honed in on a growth strategy just yet, I want to talk about one thing: freebies. Because let’s face it – we’re humans that like things, and free things? Sign us up.

One value-add freebie that I’ve experimented with lately that I’m loving are quizzes. Not only are quizzes fun to complete (I can’t be the only one addicted to Buzzfeed’s quizzes…), but when they’re crafted around your business they can help serve your audience in a major way.

Psst! If you haven't taken my quiz to determine your brand aesthetic, you can check that out HERE.

I stumbled upon Interact quizzes, and let me tell you – these quizzes have been a game changer for my email list! I’m talking more sign-ups in one day than I received in the entire month prior, which in turn generated more visits to my services page and more exciting potential client inquiries. -happy dance-

Interact makes it easy to build quizzes that will not only engage and entertain your audience, but will also give back to your audience by serving them with a relevant quiz result. You may have caught the “What’s Your Brand Aesthetic?” quiz on my homepage, which is exactly what I’m talking about.

So, how does Interact work and why might it be the perfect fit for your website for lead generation? Here are my top three reasons:

1. Interact connects to your email service so easily

Interact makes it easy to capture leads through your quizzes by connecting your email service to the platform. In my case, connecting Mailchimp took all of about...3 minutes! When connecting your email service, I recommend creating an entirely new email list to build upon, so that a new quiz-taker audience segment is built for you. From there, all quiz takers must enter their email address to receive their quiz result, which will instantly be added to your newly created email list.

2. Designing quizzes is fun and creative

If you know me, you know that staying on-brand is important. Interact doesn’t miss a beat, as you can personalize your quizzes with branded header images, logos and fonts that fit your style. You can even include photos for each quiz question. Hello, photographers! How great would it be to put together a quiz where your potential clients can take a test to determine their ideal photography style by clicking through your photos that appeal to them most? Not only would you capture a lead, but you’ll also have a better idea of what they’re looking for before you connect. Pure magic.  

3. You can measure results in real time

Ever since I started working in social media, I’ve been an absolute fanatic for numbers and analytics. Impressions, reach and conversions give me all the feels - just saying! Thankfully, Interact has a reporting dashboard for each quiz that you create and is updated in real time so that you can see how many people have viewed your quiz, taken your quiz and completed your quiz to the point of becoming a new email subscriber. I can’t tell you how stunned I was when I checked my reporting dashboard 30 minutes after setting my brand aesthetic quiz live and saw that I already had 10 new subscribers with a high conversion rate for quiz takers. The more you know!

Ready to invest in your leads and serve them with valuable content along the way? I thought so! You can give Interact a go HERE and see how you like it. Something tells me that you’ll be surprised by how quickly your email list grows and by how much great feedback you’ll get about how fun your quizzes are. 

So: what's going to be the first quiz that you'll build to align with your brand? Leave yours in the comments below - I can't wait to hear them!

The ABCs of Photoshop Clipping Masks (+ free download!)

The ABCs of Photoshop Clipping Masks

Today I'm kicking off my how-to series on the blog, where I'll be sharing exactly how I do what I do – from personalizing typography for clients to how I set up Trello boards to stay on top of my upcoming social media and blog content. 

I wanted to start things off with a simple tutorial on how to add texture treatments to text that will allow your typography to pop like never before, and I'm sharing a free pack of textures at the bottom of this post so that you can get started today. Don't know what I'm talking about? Here are a few commonly seen examples: 

Foil treatment:

Foil Treatment Example.jpg

Texture accent

Texture Overlay.jpg

Texture accent #2

Texture Overlay #2.jpg

These fun and quirky text accents are created in Photoshop using a clipping mask, and I can't wait to show you just how easy they are to add to your designs. Ready to learn? Let's do it! 

Step 1: Add text to your background 

Start off by adding text of your choice – in a font of your choosing – onto your canvas in Photoshop. I would reccomend using a 3-5 word phrase to get started.

SLIDE 1.jpg

Step 2: Find a texture of your choice and place it over your accent word

Next, find a texture that will suit your design. I've found several great free textures on sites like Unsplash and Graphic Burger, but you can also make textures of your own if that's what you're going for. Place this texture over your accent word in Photoshop – in my case, this word will be "daydream."

Screen Shot 2017-04-09 at 12.20.16 PM.png

Step 3: Create your clipping mask

Now for the fun part! You'll need to create a clipping mask to apply your texture treatment to your accent word. Do this by finding your texture layer in the Layers tab, right-clicking on that layer, and scrolling all the way down to "Create Clipping Mask." Once you click this, your texture will be applied! 

Screen Shot 2017-04-09 at 12.28.22 PM.png

And there you have it! 

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Clipping masks are a quick and easy way to add personality to your text and typography, whether its being used for a social media graphic or brand logo. 

I'm sharing a starter pack of a few of my favorite textures HERE, just to get you started on your clipping mask journey! Grab them now, and tell me: how will you be stepping up your design and typography with these tips? Leave your thoughts in the comments! 

Exactly How I Create GIFs for My Blog and Social Media


Y’know what I love? Attention-grabbing graphic design. And there’s nothing more fun than seeing a well-designed animated GIF grace my social feed. So whether you pronounce it like the peanut butter brand or like “gift” without the T, I’m sharing exactly how I create animated GIFs for my blog and social media content.

You’ll be creating engaging GIFs in no time, friend! I’m sharing how to make a 5-frame stylized GIF with the message, “like a boss” as a quick example of how easy GIF design can be. Once you’re comfortable with creating simple animations, I encourage you to get creative and come up with more intricate designs with complex animations!

What you’ll need:

• Photo editing or design program of your choice (I prefer Photoshop)
• Web browser of your choice  
• 20-30 minutes for design and prep

1. Create your design template in Photoshop

Most GIFs work great as a square, which you can repurpose across multiple social media channels. When creating your design template, keep resolution in mind - I typically size mine 2000px x 2000px.

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2. Add a colored background

Once you’ve determined your color palette, add a background fill to your template, as well as any textures you’d like to incorporate into your design.

3. Add text overlay

Choose a font that you love, and add in the first piece of your text overlay. In this instance, my first word will be “like.”

4. Save down Frame 1

Congrats, gal! You just completed the first frame of your soon-to-be-amazing GIF. Save down this first frame as a JPG or PNG.

5. Repeat steps 1-4

But this time, you’ll be inserting the word, “a,” in this instance.

6. Repeat steps 1-4, again

This time, you’ll be inserting the word “boss,” in this instance.

Screen Shot 2017-03-20 at 8.04.46 PM.png

7. Add some fun animation for emphasis!

Now’s the time to have some fun with a little dash of color of texture to add additional animation to your GIF. In this instance, I’ve changed the text color of "boss" to flash in and out. Save down this frame.

8. Save down your last frame without emphasis added

Last, save down a prior version of your last frame without the emphasis brushstroke as the final frame of your GIF. Now, it’s time to merge these into a real GIF file!

9. Visit to make your GIF official

I love this site and how helpful it is in creating GIFs! The best part? It’s quick and free to use. Follow the site’s instructions step-by-step and upload each frame of your GIF in the order that you’d like for them to display. From there, adjust the speed of your GIF and whether or not you’d like for the animation to be on an infinite loop. Once complete, click “Create Animation.”

10. Congrats, you made a GIF!

...and isn’t it so fun to watch? Your GIF is ready to upload for your blog. But one more step if you’d like to use it on Facebook and Instagram…

11. Visit to convert your GIF file to an MP4

Unfortunately, Facebook and Instagram don’t yet allow for GIF files to animate when posted on their platforms. Thankfully, there’s an easy workaround for this! Upload your GIF HERE on (I know, the name is funny!), and easily convert the file to an MP4 video. Once you have your file, save it down and email to yourself as an attachment so that you can save down easily on mobile.

And there you have it - the quick 11 steps that I take to create fun animated GIFs for myself and my clients to use on their blogs, websites and social media feeds. I even created the header image for this post this way!

Tell me: how will using GIFs help you differentiate and step up your social media strategy? I’d love to know how in the comments below!

Why It's Time to Step Up Your Side Hustle

Why It's Time to Step Up Your Side Hustle

I can’t remember a time in my life when I haven’t had a side hustle to tend to. Looking back, my passion for having a service offering of my own to grow and mold began in early high school when I got my first DSLR camera. I started working with my peers on photoshoots and even earned some great summer money ($50 a shoot, hollaaa!) shooting senior portraits. In college, my freelance writing gigs took off, and then my first blog bloomed into something larger than I ever could have imagined.

And now I’m here. Running and growing my blog, design and social media offerings one client at a time. I’m 10 years deep in the side hustle game, and leaving my 9-to-5 only to plop down at my home desk to work on “my” work feels so natural.

But lately, I’ve been wrestling with the question of what’s next for me. Each passing day it seems like one of my fellow side-hustling comrades crosses the line from side hustle to full-time entrepreneurship (party time!), and I can’t help but wonder when my time will come.

Is the same true for you?

If I’ve learned one thing, it’s that there’s no time to wallow and wish - there’s only time to take action! Because as side hustlers, we know better than anyone that time is of the essence and we’ve got to spend it wisely if we really want our businesses to flourish.

If you’ve been struggling with how to take the next step in your side hustle after years of maintaining business as usual, this one’s for you, friend. I’ve made a list of these intentional steps not only to help you, but to also hold myself accountable - I’m following these steps, too!

Set up office hours, stat.

If you haven’t set office hours for your side hustle yet, I encourage you to take out your planner right now! Alright - got your pen in hand? I’d like for you to choose three business days that work best for you to fully, 100%, no-interruptions tend to your side hustle, and pencil in office hours for those days. For me, this looks like 5:30-6:30 p.m. on Tuesdays, Wednesdays and Thursdays. And you know what? I get more accomplished for myself and for clients in those three hours each week than I ever did before I set up office hours. P.S. Sometimes office hours look like me sitting at my desk, and other times they look like me on the couch, working away with my pup on my lap. There’s no magic method: work where you’re most productive!

Do a check-up of your brand.

When’s the last time you polished up your logo or updated your website? Do you have a website? How about those pesky business cards? Who even is your brand’s target market anymore? It’s time to ask yourself these questions and invest where attention is needed. My recent rebrand opened my eyes to a ton of places where my side hustle was lacking in personality and uniqueness, and I was able to optimize those areas of my website and social media channels accordingly. A new logo, color palette and tone of voice can work wonders for your brand!

I know you’ve been avoiding contracts, but…

Or maybe that’s just me! Regardless, having contracts in place for your side hustle is key. I know - I too once believed that because my business was “just a side hustle,” I could avoid going through the work of setting up contracts with legally binding verbiage. But that’s just not true. One of the biggest steps that you can take to legitimize your business is by getting client contracts, a website disclaimer and proper business documentation (hello, LLC!) in place. Not only that, but it will end up protecting you in the long run. I recommend first researching creative contract formats to get familiar with the verbiage that you will need included in your contract, and checking out this helpful read from 99U on a few important creative provisions to include in your contracts. You’ll feel like a legal-ese pro in no time.

Get connected and serve others well.

This is the biggest one for me. It takes a village to build a business community, and if you’re not yet plugged into a mastermind or creative brainstorm group – why not? Now more than ever, we’re just clicks away from meeting new business friends thanks to Instagram pods, Facebook groups, online course groups and more. If you haven’t checked out my recent blog on the Facebook groups that creative entrepreneurs must join, you should check it out and choose one group to invest in. I challenge you to comment consistently for one week and see what magic happens for you! Serve others well by providing comments that add value and will help grow their business. I’m huge on giving more than receiving – it always comes full circle.

How are you going to commit to stepping up your side hustle? Comment below with the first step you’re going to take to step up your side hustle this week. I’m cheering you on!

A Creative Minute: Jacoby Andrick of Jacoby Photo + Design

Jacoby Andrick of Jacoby Photo + Design

First things first: I'm so excited to be kicking of my new blog series, A Creative Minute..., today! In the past I featured hundreds of amazing PR and media professionals on my former blog, and I'm so glad that I've found a way to incorporate these inspirational slices of life into my current blog now.

I didn't want to kick off this series with anyone else other than my St. Louis-based friend and incredible wedding photographer: Jacoby Andrick of Jacoby Photo + Design. I first met Jacoby around this time last year when my husband Paul and I got engaged and were on the hunt for an engagement photo photographer. We both knew that we wanted to work with someone who had a great eye for aesthetics and had a portfolio full of non-cookie cutter imagery. As soon as I stumbled upon Jacoby's Instagram feed, I knew that we had to work with her, and the rest is history!

I welcome you to learn more about Jacoby's journey as a business owner, photographer and creative below. For aspiring entrepreneurs and photographers alike, I know that Jacoby's advice will encourage you to take the next step in your creative endeavors.

Q: Share a bit of your story with us: what events in your life led to you pursuing a career in photography, and what recently brought you, your husband and your two adorable pups to St. Louis?

A: For me, there’s a lot of little moments before I realized that photography was the path I wanted to take. I remember getting my first Canon point-and-shoot camera when I was in middle school, and I’d get all of my girlfriends dressed up and make them model for me. I’d then spend hours editing photos with who-knows-what photo software and upload them to MySpace. Ha!

It wasn’t until my own senior photos that I thought to myself, “Wow, this thing that I love to do most is an actual career?” After that moment, I pursued photography and the entrepreneurial spirit when I was just in high school. Since then, I’ve traded in my point and shoot camera for a DSLR camera and an array of lenses and photo shoots with my friends to spending Saturdays with rad couples.

One year ago, life brought my husband Macklin (and our array of fur children!) and my photography business to St. Louis. After spending a couple of years in Nashville, the desire to be closer to our family and friends was weighing on my heart. Born and raised in Central Illinois, Nashville was far away from some of my favorite people in the world and many of my clients.

There’s a Chevy Chase quote that I love that says, “there’s a force in the universe that makes things happen. And all you have to do is get in touch with it, stop thinking, let things happen, and be the ball.” Let’s just say that the universe’s force was pulling me to St. Louis, I decided to be the ball, and it ended up being the best decision. Since moving here, we’ve bought a house, met friends, and have really seen my business take off.

Q: I always have to ask! What does your workday routine and workflow look like, and how do you manage to work productively from home while running your business?

A: Every morning when I sit down at my desk, and yes while sometimes wearing my pajamas, I get a piece of paper and write down all of my tasks that I want to accomplish for the day. The power of crossing things off a list keeps me motivated while working from home. No day ever really looks the same, and that’s why I love owning my business.

Working from home is something one has to get used to. It’s totally easy to stay in the pajamas, feel guilt if you’re not as productive as you feel you should be, and get lonely (my dogs and cat are my co-workers). After two years of working from home, I’ve found that regular exercise, getting fresh air, and having somewhere to go each day really helps productivity when it’s time to be a girlboss.

Q: One thing that I love about your business is the fact that you personalize every part of the client experience - even after the wedding is over. How did you formulate your own client experience, and how do you think this level of personalization has impacted your business?

A: I genuinely want to be connected with my clients before, during, and after their wedding day. I want to be more than just another wedding vendor — I truly want to be a friend. One of my love languages is gift giving, so it’s only natural that I want to spoil the heck out of my clients and make them feel special, as they should!

In my business, my motto is “treat those how you’d like to be treated.” As a recent bride myself, I saw firsthand how some vendors treat couples, and let’s just saw I wasn’t always impressed. The vendors I adore and refer are the ones that over delivered . I always strive to impress and exceed expectations for this very reason, even after the wedding day.

Personalization and over delivering in my client experience has helped me work with even more amazing people and stand out among the crowd of other wedding vendors.

Q: My husband Paul and I loved having you as a part of our New York City wedding! Although our wedding day put us all over the map in Manhattan, you did an incredible job keeping up with us. How much planning goes into ensuring that the weddings you shoot run smoothly and adhere to a schedule?

A: Being a wedding photographer is one part being organized and informed with how wedding days operate, and most importantly being able to fly by the seat of your pants. Especially during a destination wedding like New York City!

To ensure that wedding days run smoothly, weeks before the wedding you’ll find me obsessing over creating a timeline, scouting locations, and making sure family photos are in order. It’s also so important to educate clients on what to expect and how much time is needed for photos and when. Long story short, there is so much more that goes into photographing a wedding than just showing up with a camera.

There’s always minor bumps in wedding days, but it’s up to me to roll with the punches, figure it out for my clients, and rock it out.

Q: We're only in Q1 of 2017, but it's important to set big, intentional goals. What are a few of your biggest ambitions for Jacoby Photo + Design this year?

• I have a goal of booking 20 weddings for the year (currently at 18!), which will be my BIGGEST YEAR YET! A lot of hustle, sweat, and tears have got me here.

• Personalizing my client experience even more. Basically just giving my clients a lot of reasons to smile.

• I really love in-home sessions, whether they are engagement, newborn, or family photos. I would love to book more and make it my second specialty.

• Being more efficient with my workflow so I can enjoy even more time with my husband, family, and friends.

Q: What would your biggest piece of advice be for fellow women looking to break into and succeed in the photography business?

A: First off, never compare your beginning to someone else’s middle or end. Only compare your success to your own. That can be applied to so many creatives.

It won’t do you any good to be proud of your work one minute, see what others are doing the next, and then feel like you’re not good enough. You are good enough. You are improving with every shoot. Keep taking chances, keep learning, and keep putting yourself out there.

I have been at this for almost 7 years, and I still have so much to learn. It may take months or years, but eventually people will notice.

Want to reach out or learn more about Jacoby's work? Visit her website here, and keep up with her on Facebook and Instagram.

All photos courtesy of Jacoby Photo + Design.