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APTO Skincare

Email marketing


APTO Skincare is a New York-based natural skincare company that places an emphasis on offering seasonal, fermented skincare at an accessible price point.

I worked with APTO Skincare to plan, design and send bi-weekly emails from Mailchimp to engage email subscribers and drive e-commerce sales.

In addition, a 3-part welcome sequence was developed for APTO to nurture new subscribers from acquisition to initial purchase.

APTO Skincare Email Marketing Example

Welcome Email Campaign

46% open rate (14% industry average)
7% click-through rate (2% industry average)

APTO Skincare Email Marketing Example

NYC Targeting Campaign

19% open rate (14% industry average)
3% click-through rate (2% industry average)

Let’s elevate your brand – together.

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