personal brand identity
feminine, dreamy and authentic.
Alison reached out when she wanted to jumpstart her personal brand, but had so many ideas that she didn't know where to start. I've totally been there!
I worked to streamline her brand by curating a palette of black, cream, blush and textured gold, while incorporating gorgeous hand-drawn fonts. Use concepts for business cards, gift tags and tote bags were also curated for future use.